TURBULENCE WINS TWO IN FIVE
By Adnews Staff
Turbulence Communications of Toronto has won two new advertising accounts within the past five days. Effective immediately, Turbulence becomes agency-of-record for Toronto-based Yahoo Canada. The business was awarded to Turbulence without a review. Yahoo Canada is one of 21 global offices of Yahoo Inc., based in Santa Clara, California. Previously Canadian creative was adapted from Yahoo's U.S. advertising created by Yahoo Inc.'s agency Black Rocket of San Francisco. Turbulence will be working with Yahoo Canada on a number of projects scheduled to launch this year. Also joining the client roster of Turbulence is the Perrier Group of Canada, based in Concord, Ontario. The company awarded Turbulence advertising assignments for two of its brands, Snapple and S. Pellegrino. Strategic and creative work on both brands is scheduled to begin immediately.