ALTERSYS TURNS TO VERRECCHIA FOR U.S. LAUNCH
By Adnews Staff
Montreal-based AlterSys Inc. is looking to the public relations firm Verrecchia Group to help launch its Virgo 2000 flagship software product south of the border. The Montreal-based agency will provide public relations counsel to AlterSys as the company introduces its process control and automation software to U.S. editors and analysts covering the industrial automation market. Verrecchia won the assignment after assisting AlterSys' president and CEO, Julien Chouinard, in preparing for a television interview. In addition, the firm will build a targeted media contact database, develop press kit materials, write and distribute press releases and book and attend U.S. press and analyst tours for AlterSys.
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