MARKETEL ACQUIRES H3B
By Adnews Staff
Montreal-based Marketel has acquired direct marketing agency H3B Marketing direct....et indirect inc. Financial details of the transaction were not disclosed. H3B, as a result of the acquisition, will become part of Marketel's Tactical Group. H3B's president, Benoit Robillard, will assume responsibility for Marketel's direct marketing activities. The client roster of H3B includes Visa Desjardins, Tourisme Quebec and the pharmaceutical company Crystaal. Marketel is one of the three largest advertising agencies in Quebec.
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