MOOSEHEAD LOOKS TO COHN & WELLS
By Adnews Staff
Moosehead Breweries of New Brunswick has tapped Toronto-based Cohn & Wells Partners as its direct and database marketing partner. The agency was awarded the account following a review. Cohn & Wells will help achieve the brewery's marketing initiatives as well as support Moosehead's efforts in developing stronger relationships with its consumers. Di Cullen, partner, Cohn & Wells, said the agency looks forward to working with Moosehead on grass roots initiatives. She added Cohn & Wells will use its direct marketing capabilities to help the brewery realize its marketing goals. Cohn & Wells Partners is part of New York-based EURO RSCG Worldwide.
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