GOODMAN ON A WINNING STREAK
By Adnews Staff
Following the agency's win of the Dell Canada account earlier this week, Toronto-based Goodman Communications has announced it has been named agency-of-record for four new clients including the Ministry of Energy, Sciences and Technology, Enlogix CIS, Pattern Discovery Software and Informatics 2000. The agency's technology and telecommunications practice will manage the accounts. For the Ministry of Energy, Sciences and Technology, Goodman will be responsible for media relations, special events and public announcements as well as providing ongoing strategic advice and counsel. Toronto-based Enlogix CIS has hired Goodman to implement a full-service communications program. The program will aim to build awareness of Enlogix as a utility billing service provider. Pattern Discovery Software Systems Ltd. is a start-up software company spun-off from the University of Waterloo. The agency will implement a full-service marketing communications program for Pattern Discovery including the company's launch next month. Informatics 2000 is an I.T. event organized by the Canadian Information Processing Society. Goodman will provide media relations, strategic counsel and logistics support for the week long event taking place in Toronto May 28 to June 2.