HBS AND CREATIVE SHACK FORM NEW ALLIANCE
By Adnews Staff
Ottawa-based advertising and marketing agency Hewson Bridge and Smith Ltd. and Web-based e-business developer Creative Shack Productions are teaming up in a new co-marketing alliance. The two firms will offer e-business solutions to their clients, combining HBS's experience in branding and communications with Creative Shack's e-business strategies. Although the alliance was announced yesterday, the two companies have worked together in the past. HBS and Creative Shack recently developed an integrated program to reposition Philsar Semiconductor from an electronics design services company into a wireless semiconductor products company. Clients of both companies will be the first to benefit from the new alliance. HBS will be able to offer its clients e-marketing expertise and Creative Shack will be able to extend their clients e-business efforts to include marketing and branding activities. Financial details of the alliance were not disclosed.