YOUTHOPIA COMMUNICATIONS TARGETING KIDS
By Adnews Staff
A new Toronto-based bilingual public relations and marketing firm called Youthopia Communications aims to give marketers a new way to target kids. According to the newly launched firm, today's kids are rich, avid online shoppers, brand-conscious and difficult to target. Youthopia hopes to be the company that reaches this market and capitalizes on its buying power. The agency is headed by founder Pascale LeBlanc, who has 15 years of experience in marketing and communications. LeBlanc spent the past three years as a consultant to several PR agencies. Youthopia's goal is to increase the results from corporations' and agencies' public relations and marketing activities and to enhance brand awareness among kids today.
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