ENERGIZER CANADA POWERS UP WITH E2
By Adnews Staff
Energizer Canada, based in Mississauga, Ontario, is promoting its new category of super-premium batteries and the launch of the Energizer e2 battery with an integrated campaign and new packaging. Energizer e2 will be available in stores in July and will be supported with a $144 million global marketing campaign. Energizer Canada will launch its supporting television and outdoor advertising, from Bos of Montreal, in mid-August. Landor of San Francisco created the new packaging incorporating unique shapes and materials focused on a futuristic theme in the design. PR for the launch of Energizer e2 is being handled by Posies Communications & Marketing of Toronto.
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