SHAW CONSIDERING SEVEN TORONTO SHOPS FOR AGENCY REVIEW
By Adnews Staff
Calgary-based Shaw Communications is talking to seven Toronto agencies interested in participating in its advertising agency review. On the list are Gee, Jeffery & Partners, Roche Macaulay & Partners Advertising Inc., Holmes & Lee, Inc., BBDO Canada, J. Walter Thompson, Bensimon Byrne D'Arcy and TBWA/Chiat Day. Deb Avis, vice president of marketing for Shaw told Adnews the company has also spoken with a number of agencies in Calgary and will be talking to agencies in Vancouver as well. Avis also said that the competition will be "winner takes all," with the chosen agency responsible for the company's advertising, branding and media work. Shaw will shortlist a maximum of four agencies, a list which will include Calgary-based incumbent In-House Advertising Group. In-House has worked with Shaw for the past seven years. A final decision is expected by April 2000.