NESTLE CANADA MOVING CHOCOLATE BAR ACCOUNT
By Adnews Staff
Toronto-based Nestle Canada is looking for a new agency to handle its chocolate confectionery business after removing the account from Toronto-based MacLaren McCann. The chocolate confectionery account includes brands such as Smarties, Kit Kat and Coffee Crisp. However, The move will not end the six year relationship between Nestle Canada and MacLaren McCann. The agency will continue to handle other Nestle brands including nutrition, coffee and sugar confectioneries. Nestle said it is in the middle of talking to possible agencies but would not release any names. The company's agency roster also includes Publicis SMW, which handles advertising for Nestle's Stouffer's, NesQuik and Ice Cream brands.
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