MOLSON CANADIAN AND ROOTS SCORE IN NEW HOCKEY PROMOTION
By Adnews Staff
Molson Canada and Roots are teaming up for a new in-case promotion that will award six grand prize winners from across Canada and five of each winner's friends a trip to the Molson Canadian Hockey Fantasy Camp. The winners and their friends will participate in skills drills and get tips on hockey techniques such as stick handling, slap shots and forechecking from hockey greats Jean Beliveau, Frank Mahovlich, Yvan Cournoyer and Henri Richard. The promotion, which runs until March, features specially marked cases of Molson Canadian. In addition to the grand prize, four types of collectible Roots toques are available to be won. Other prizes include 500 Team Canadian Roots hockey fleeces and 250 Team Canadian Roots hockey jackets. The hockey promotion is being supported with television, radio and print advertising from Encore Encore Strategic Marketing of Toronto. PR for Molson is being handled by Thornley Fallis Communications of Toronto.