TORONTO LIFE GETS NEW LOOK FOR NEW MILLENNIUM
By Adnews Staff
Toronto Life magazine has been "refreshed" and is starting the new year with a new look. Making its debut with the January issue, on newsstands today, the magazine has added "subtle changes" such as a new body type, new display faces and an updated look to the magazine's 28 year old logo. In addition the magazine moves from a saddle-stitched to a perfect bound publication. Design consultant Robert Priest, who worked on the redesign of Toronto Life in 1993, was again brought it and worked with the magazine's art director Sandra Latini and associate art director Mary Jo Fitz Gibbon in creating the new look. The January issue is being promoted with a 30-second spot running on Rogers television. The spot was created by Sharpe Blackmore Saffer of Toronto. Toronto Life is published by Key Media of Toronto. It has a circulation of 92,282.