MOLSON AND TAXIGUY "DASHING THROUGH THE SNOW"
By Adnews Staff
As the holiday season moves into full swing, Molson Canada and TAXIGUY Inc. are launching a public relations initiative to remind people to leave the car at home and grab a cab as they dash through the snow to holiday get-togethers and celebrations. Both Toronto-based companies launched their 1-888-TAXIGUY service in June of this year. The service is a province-wide network of taxicab companies linked through one single phone number. The province is divided into service areas based on area codes. When a customer calls the 1-888 number, the call is dispatched to a taxicab partner in that area. In total the service has over 75 cities with participating cab company partners. To promote the 1-888-TAXIGUY service this holiday season, Molson and TAXIGUY Inc. are distributing post cards, magnets and other free give-aways in bars and restaurants throughout the province. Molson launched the service in partnership with TAXIGUY Inc. as the brewery celebrates the 10th anniversary of its responsible use program, Molson Take Care. PR for Molson Canada is handled by Thornley Fallis Communications of Toronto.