SECOND CUP HAVING COFFEE WITH AIR CANADA
By Adnews Staff
Toronto-based specialty coffee chain Second Cup has announced a three year agreement with Air Canada. Under the terms of the agreement Second Cup will continue as the official coffee supplier, serving its Encanto blend, for all of the airline's domestic and international flights. The blend was specifically created for the airline. The two companies have also made plans to expand the new three year agreement with joint marketing initiatives and the development of additional in-flight products. Advertising for Second Cup is done by Ammirati Puris Lintas. PR is handled by Strategic Objectives. Both agencies are based in Toronto.
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