TYLENOL TAKING THE ACHES AND PAINS OUT OF YOUR BONES
By Adnews Staff
A new product from McNeil Consumer Healthcare, the makers of Tylenol, is to be promoted to Canadians who suffer from the discomfort of osteoarthritis, a condition that occurs when cartilage in the joint wears down and allows bone to rub against bone. Tylenol Arthritis Pain Caplets are non-prescription pills that provide up to eight hours of relief from osteoarthritis pain. A North American advertising campaign featuring Wayne Gretzky ran prior to the availability of the product. The campaign was designed to raise awareness of early signs of arthritis and was created by Medical Broadcast Co. of Philadelphia. Additional advertising, now that the product is available, is scheduled for the new year. Saatchi & Saatchi Advertising of Toronto, agency-of-record for Tylenol in Canada, will most likely be handling the new ads but plans have not yet been confirmed. PR for McNeil Consumer Healthcare of Guelph, Ontario is handled by Veritas Communications of Toronto.