MAXXCOM CONTINUES EXPANSION PLAN
By Adnews Staff
Toronto-based Maxxcom, the communications and marketing services division of MDC Corporation, is heading south with its acquiring of a majority interest in Atlanta-based Fletcher Martin Associates, an independent advertising and public relations firm. On January 1, the agency will be renamed Fletcher Martin Ewing Associates to reflect the new status of chief creative officer Martin Ewing as a partner with Fletcher and Maxxcom. Ewing joined the firm in September 1998. Andy Fletcher, president and CEO of Fletcher Martin, said the move will accelerate the agency's growth. Major clients of Fletcher Martin include The RTM Restaurant Group, Arby's co-ops and Cellular South. Maxxcom's stake in Fletcher Martin follows its acquisition of the direct marketing firm ACCENT Marketing Services of Louisville, Ky. earlier this month. Financial details of the Fletcher Martin deal were not disclosed.