CANADIAN AGENCY HEADS TO LEAD INTERNATIONAL ORGANIZATIONS
By Adnews Staff
Over the course of November, Canadian agency executives in both the advertising and public relations industries have been elected to head up international agency organizations. Mid-November Richard Truman, CEO of Toronto-based ad agency Campaign House was elected to head up the World1 Group of global advertising agencies as secretary general. The group consists of small agencies that are locally owned in countries around the world and was formed to offer the assistance of a global network for companies small in size to market their products. Marcel Barthe, president of Montreal-based Optimum Public Relations, was elected president of the Public Relations Organization International, a worldwide partnership of 31 independent PR firms in 21 countries, each serving both national and foreign clients. Barthe began his two year mandate at the PROI's board of directors meeting last month.