LOYALTY GROUP AND CHAPTERS GO FOR THE EXTRA MILE
By Adnews Staff
Toronto-based Loyalty Group, founders of the AIR MILES Reward Program and Chapters Online Inc. are going the extra mile for AIR MILES collectors. The two have launched a new Web site in the AIR MILES Reward Program called EXTRA MILE Books.com. The site gives book shoppers free shipping in Canada, one AIR MILES reward mile for every $10 purchase and bonus AIR MILES reward miles on feature books. Bryan Pearson, president of the AIR MILES program said with the increase in the number of Canadians shopping online, the Loyalty Group wanted to extend the benefits of AIR MILES reward miles to the Internet. The site, powered by Chapters Online, is now open for business. As a special introductory bonus, collectors will receive double reward miles on all their purchases made before December 19. The new site is being promoted with banner advertising as well as on member's account summaries, created in-house by the Loyalty Group. PR for Chapters Online is handled by High Road Communications of Toronto.