COMMERCIAL CURES WORST CASE OF HICCUPS
By Adnews Staff
The Pharma Plus drug store chain began showing a TV commercial this week that has the holder of the world record for hiccups calling a Pharma Plus druggist for help. This little drama plays up the chain's 1-800 phone line which is staffed by pharmacists seven-days-a-week, 24-hours-a-day. People can call in with general health questions or specific queries about prescriptions and over-the-counter medications. More commercials will be introduced next year. The phone line is part of Pharma Plus' Pharma Answers program launched in September. Advertising is created by Roche Macaulay & Partners Advertising of Toronto.
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