LA ADS PROMOTES KIDS SAFETY
By Adnews Staff
LA Ads of Toronto is launching a print campaign next year for the Kids Sense program run by the International Council of Shopping Centres. The agency was hired earlier this month to reposition the program. It was given the account without a review because of work it has done for Cambridge Shopping Centres. Kids Sense, which consists of safety workshops for children and awards for young heros, runs in over 300 Canadian shopping malls. The council wants to give the seven-year program an updated, fun image. It has used an agency in the past but hasn't advertised in a few years, says LA Ads president Lawrence Ayliffe.
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