MAVERICK EXCITED ABOUT NEW WIN
By Adnews Staff
Toronto-based Maverick Public Relations is excited over its latest account win. The firm has been appointed public relations agency-of-record for Excite Canada of Toronto. Maverick was awarded the account following a competition with five unnamed agencies earlier this fall. The firm will be responsible for handling the upcoming launch of Excite.ca, corporate announcements and media relations across Canada. Excite Canada is a 50/50 partnership between Rogers Media Inc. and Excite Inc., a wholly-owned subsidiary of At Home Corporation. Scheduled to launch in the first quarter 2000, Excite.ca will provide content on areas such as Canadian news, financial information, entertainment and music, plus advanced search technology, free Web-based email, voice mail and online shopping. Maverick will join the agency roster of Excite Canada which also includes its appointment earlier this month of Toronto-based BBDO Canada as its advertising agency-of-record and OMD, BBDO's media arm, as its media agency-of-record. BBDO and OMD were awarded the account following an agency competition with ten unnamed agencies. BBDO will work with Excite Canada to "create a significant presence among Web users across Canada".