MALL AND HOSPITAL DECORATE TREE OF LIGHTS
By Adnews Staff
Erin Mills Town Centre and The Credit Valley Hospital Foundation plan to light up the town with the "Tree of Lights". The two have teamed together in a month long fundraising campaign for the Hospital Foundation. The "Tree of Lights" is an eight metre high tree that has been strewn with lights. The lights will gradually be lit from bottom to top as donations are made to the foundation. The holiday fundraising campaign is being promoted through a direct mail campaign to the Hospital Foundation's donors and the community at large. The direct mail pieces were created by Fast&Furious of Toronto. Additional promotion of the campaign will be seen in the Credit Valley Hospital insert distributed with the Mississauga News and the Hospital Foundation's newsletter. Erin Mills Town Centre is also doing its part to light up the tree by promoting the campaign with mall walk banners created by Yield of Toronto. PR for Erin Mills Town Centre is done by APEX Public Relations of Toronto.