YTV AND CIBC DISCOVER MOOOLA REALLY DOES MATTER
By Adnews Staff
YTV Canada and Canadian Imperial Bank of Commerce have discovered that when it comes to tweens mooola really does matter. CIBC paired up with YTV earlier this year as the exclusive sponsor of the financial category of the YTV Tween Report, an annual national research poll about young Canadians aged 6 to 14 years. CIBC's sponsorship was called "CIBC SmartStart Mooola Matter$". The results have revealed that tween income has risen steadily since 1995. In 1999, total tween income was reported to increase by 6.7 per cent with tweens saying they receive money from several sources including birthday gifts, holiday money, allowances, back-to-school spending, good report cards and part-time jobs. Paul Robertson, YTV president said the study, which has tracked tween lifestyle since 1995, confirms tweens are a growing economic force and that their ideas and opinions have a significant impact on the marketplace. The YTV Tween Report is an in-home survey and was conducted between May and July 1999 by Creative Research International Inc. The findings from the SmartStart Mooola Matter$ section of the report will be posted on the CIBC Web site at <http://www.cibc.com/smartstart.com> as well as be included in educational literature.