ONTARIO HYDRO SERVICES LIGHTS THE WAY WITH BRANDWORKS
By Adnews Staff
Ontario Hydro Services Company Inc. will re-energize itself with the announcement it has appointed Toronto-based Brandworks International as its advertising agency. Brandworks will begin to work with OHSC as the utility prepares for a competitive energy market. Brandworks was awarded the account following a competition that included MacLaren McCann, which has previously worked with both Ontario Hydro and OHSC and Vickers and Benson. The three agencies were shortlisted from a list of 15 firms originally vying for the account. Ontario Hydro Services Company, formerly Ontario Hydro, began operating in April of this year. Helen Reeves, OHSC's vice president of corporate and public affairs said it was the understanding Brandworks demonstrated for the company and their creative style that made the agency a good fit.