NIELSEN MEDIA RESEARCH SIGNS TWO NEW CONTRACTS
By Adnews Staff
Nielsen Media Research of Markham, Ontario has signed the dotted line on two new contracts within the past two weeks. Earlier this month Nielsen and The Media Company crossed the t's and dotted the i's on a five year full service agreement for a full range of audience information services covering all of Nielsen's metered markets. "When we buy TV, the ratings are just the beginning," said David Brethauer, vice president research director, The Media Company. "Nielsen Media Research's Media Advisor software suite allows us to drill much deeper to find out more about our audiences and how they use television. That extra level of analysis benefits our advertisers immensely." Nielsen also signed a similar five year agreement with The WPP Strategic Alliance earlier this week for a full range of television audience information services including full use of current and future enhancements to Nielsen's Media Advisor software. The WPP Strategic Alliance is comprised of international agencies Thompson Enterprise Media, Ogilvy & Mather and Mindshare. A long time client of Nielsen's the new agreement continues the relationship between Nielsen and the WPP Strategic Alliance for an additional five years. Nielsen Media Research provides television audience measurement services in North America as well as audience estimates for program sources in the Vancouver/Victoria, Toronto/Ontario, national and regional broadcast markets.