DOCKERS HOLDING AGENCY REVIEW
By Adnews Staff
Dockers Stores, a unit of Mark's Work Warehouse Ltd. of Calgary will be spending the month of December conducting an agency review. Dockers will be looking to replace Toronto-based Vaughn Whelan & Partners Advertising Inc. as its agency-of-record, following VWPA resignation of the account last week. In a press release from VWPA, the agency quoted creative, compensation and contact issues as reasons for its decision. VWPA said it has elected to pursue numerous other, larger business opportunities both in Canada and overseas. VWPA resignation comes just six months after it began working with Dockers Stores. Currently Dockers operates five stores with plans to open an additional seven locations by the end of its fiscal year 2000. A decision is expected to be made by the end of December for an agency to handle both Dockers Stores advertising and media accounts.