ATEVENT.COM RUNNING Y2KASH SWEEPSTAKES
By Adnews Staff
Recently launched online resource Atevent.com, based in Toronto, is running a Y2KASH sweepstakes to both mark the upcoming new millennium and promote growth in membership for the new site. The Web site, which launched November 3rd, targets consumers, businesses and organizations that have events that need to be publicized. "Atevent.com is the hottest place around to create your own posters and invitations, advertise your events and send out personal invitations," said Kaleem Ahmad, president and CEO. Everyone who registers at <http://www.atevent.com> can enter their name in a sweepstakes which includes seven weekly draws for US$1,000 each. Anytime an entrant refers someone who joins the portal, their name is automatically entered again. A grand prize draw for US$10,000 will be held on January 10, 2000. The Y2KASH sweepstakes is being promoted with public relations, an email campaign on Mypoints.com and with print ads running in daily newspapers across North America. PR for Atevent.com is handled by JM Associates of Toronto. Advertising is handled in-house.