FRASER MILNER WITH BUSINESSES ALL THE WAY
By Adnews Staff
The Edmonton-based business law firm Fraser Milner is changing the way it reaches out to the local business community. For the first time in the firm's hundred year history, Fraser Milner is using billboard and print advertising as a means of sending messages to its target audience. "We are aware that there is a new confidence, a new optimism and a boldness in the business community that has been absent in the past decade," managing partner Robert Roth said. "We are hoping in our advertising to capture and encourage this new spirit of entrepreneurship and success." The campaign was created by Calder Bateman Communications of Edmonton. A four week campaign breaks this week with a second four week run scheduled for January. Print ads will begin running in the stock pages of Edmonton daily newspapers and billboards will be seen in strategic locations throughout the city. The ads depict a hand holding a compass looking out over a desert. The accompanying text reads "Go ahead explore, we're with you all the way". The change in the marketing direction of the firm is designed to re-position the firm as lawyers for businesses. According to Fraser Milner, this initiative signals a new approach to marketing for the firm, which operates five offices across the country.