MOLSON ASSIGNS EXPORT AND MILLER ACCOUNTS
By Adnews Staff
Molson Canada has awarded its Molson Export and Miller advertising accounts to the agencies it knows best. The brewery has awarded both accounts to shops it has either previously or is presently working with. hhcl of London, England has been hired by Molson to revitalize the Molson Export brand in English Canada. Encore Encore Strategic Marketing of Toronto further extends its relationship with Molson after winning the Miller advertising account business for English Canada. Dan O'Neill, COO of North American Brewing for Molson, said Export is the second largest brand in the Molson portfolio of beers. The brewery turned to hhcl for fresh thinking and creativity in Canada. hhcl and Molson previously worked together several years ago when the Canadian Lager and Molson Dry brands were launched in the U.K. Molson's recent appointment of Encore Encore is in addition to Encore's promotional agency of record appointment for the Canadian and Export brands, which will continue along with the new Miller account.