TOYBOUTIQUE.COM SELLING FUN STUFF ONLINE
By Adnews Staff
Nikolai.com Inc. of Toronto has opened a new online toy store at toyboutique.com. The new e-commerce site has signed an agreement with Canada.com to become the exclusive toy store in Canada.com's shopping channel. Similar agreements with Sympatico and Canoe are also being finalized. The online toy store sells items including toys, books, videos and trading cards from brands including Pokemon, Franklin, Madeline, Teletubbies and Sesame Street, in addition to the company's line of Nikolai products. An advertising campaign including print and television executions launches at the end of the month to promote the store's launch. PR for Nikolai.com Inc. is handled by Toronto-based Special Assignment Inc.
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