HUDSON BAY CO. PUTS BAY AD ACCOUNT ON THE TABLE
By Adnews Staff
Just one week after Toronto-based retailer Sears Canada put its advertising business on the market, Hudson Bay Co. is putting its Bay ad account on the table. A story in yesterday's Globe & Mail said the Hudson Bay Co. was putting its Bay advertising account up for grabs. The article stated that the retailer was feeling the strain of working with its agency based in Vancouver due to the distance between the two offices. Earlier this year The Bay hired Palmer Jarvis DDB of Vancouver to create its Christmas television campaign, which hits the airwaves this week. The article went on to confirm The Bay will consider PJDDB for the account along with others. Officials at Hudson Bay could not be reached prior to press time.
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