LOOK EYES FRENCH MARKET WITH NEW INFOMERCIAL
By Adnews Staff
Following the success of its English infomerical for the Ontario market produced last year Look Communications Inc. of Milton, Ontario has once again turned to Northern Lights Direct Response Television Inc. of Toronto, for the production of a French infomercial for the Quebec market. "We worked very closely with Look to ensure the program would work in Quebec but strategically, it is very similar to the original Ontario version which is performing so well," Ian French, president of Northern Lights said. The thirty minute program features customer testimonials, a comparison of Look versus cable and DTH satellite services and an opportunity to call in and order the service. French added the infomerical was a way to explain Look's services so viewers would feel comfortable using it. Look Communications offers wireless digital television services in the Ontario and Quebec markets.