TIDE LISTENING TO THE DREAMS OF CANADIAN CHILDREN
By Adnews Staff
Toronto-based Procter & Gamble asked the question "What do you want to be when you grow up?" and children across the country shared their dreams in the Tide Dream Contest. The contest was designed to encourage Canadian children to share their dreams for the future. The grand prize winner, Kiel Chenier from Guelph, Ontario, won with his dream to be the first child on Mars. As the grand prize winner, Chenier will make an appearance in a future Tide television commercial within the next year. Plans for the television spot Chenier will make an appearance in have not been confirmed. Advertising for Tide is done by Saatchi & Saatchi of Toronto. PR for the Tide Dream contest was managed by Fleishman Hillard of Toronto.
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