COMPAQ CANADA LAUNCHING TRADE AND SAVE PROMOTION
By Adnews Staff
Compaq Canada of Richmond Hill, Ontario is launching a promotional advertising campaign today in support of its cross country Compaq Armada E, M and V series notebook PC promotion. Print ads will appear in major daily newspapers and news magazines beginning today. The print advertising will be accompanied by a radio campaign that has also been created to support the promotion. Radio spots will hit the airwaves on major stations in the Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal markets. Advertising for Compaq is done by Palmer Jarvis DDB of Toronto. The campaign will run until the end of the year. The Compaq notebook PC promotion allows customers to trade in any used notebook PC and get cash back from Compaq Canada towards the purchase of a Compaq Armada E, M and V notebook PC. Also being offered is the option of 4.9 per cent purchase financing from Compaq Financial Services Canada Corp.