ELLIOTT & PAGE ENCOURAGE INVESTORS TO "LIVE YOUR WHOLE LIFE"
By Adnews Staff
Toronto-based investment managers Elliott & Page Limited has launched a new national advertising campaign. The campaign is designed to recognize that an investment strategy is more than just about retirement. The campaign, from Ogilvy & Mather of Toronto, uses the tagline "Live your whole life" and is targeting confident investors, who are optimistic about their futures and a little hesitant to risk their short-term goals for a comfortable retirement. The campaign broke in the November 1st issue of Time magazine and will expand to other media in the upcoming months. The creative uses collages of photographs from real families' albums combined with provocative headlines. Elliott & Page is a member of the Manulife Financial group of companies.