FORD LAUNCHES SIMULTANEOUS ADVERTISING CAMPAIGN
By Adnews Staff
Ford Motor Company of Dearborn, Michigan is launching a global television commercial November 1 that will be seen in virtually every country in the world. The "global anthem" two-minute spot, from J. Walter Thompson, will showcase Ford's seven product brands including: Ford, Lincoln, Mercury, Mazda, Jaguar, Aston Martin and Volvo. The commercial features 13-year-old Welsh soprano Charlotte Church singing "Just Wave Hello" instead of using narrative copy or voice overs. In Canada, viewers will see the global anthem spot carried on 13 national and regional television networks including CTV, CBC, Global/Canwest, WIC, CityTV, The Sports Network, TQS, TVA and SRC, in both English and French at 9 p.m.
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