SYMPATICO.CA HITS ONE BILLIONTH AD THIS MONTH
By Adnews Staff
Canadian Web portal Sympatico.ca delivered its one-billionth ad of the year this month. The site reports an advertiser account base of more than 100 clients and agencies, including Royal Bank, Compaq and Charles Schwab. According to Sympatico.ca, more than a hundred million ads are served on the site each month. Veronica Holmes, director of sales for the site, said Sympatico.ca's ad delivery has grown tenfold, with the number of monthly ad impressions now being delivered previously taking up to six months to deliver. The site is anticipating ad impressions reaching 150 million per month during the holiday season and into the year 2000.
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