NABISCO LAUNCHES NEW GREY POUPON PRODUCTS
By Adnews Staff
U.S.-based Nabisco Holdings has expanded the Grey Poupon brand from mustard to a line of salad dressings, cooking wines and olive oil. Labels on the 12 new products sport miniatures of paintings by Van Gogh and Renoir to suggest an upscale image. Additional products will be added to the line early next year. Nabisco Brands officials in Toronto were unavailable to comment on whether the new products are coming to Canada. In the U.S., a print campaign from the New York office of Lowe & Partners/SMS started this month and runs until December.
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