DBA COMMUNICATIONS TOURING SOUTH AFRICA
By Adnews Staff
Toronto-based DBA Communications has been named public relations agency-of-record in Canada for the South African Tourism Board. The communications firm was awarded the account following a competition involving three unnamed agencies. DBA will be responsible for the overall strategic planning and implementation of the Tourism Board's public relations program in Canada with equal focus on consumer and industry related initiatives. The account appointment is effective immediately.
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