PADULO SHOPPING AT YORKDALE SHOPPING CENTRE
By Adnews Staff
Padulo Integrated Inc. of Toronto is the newest customer at Yorkdale Shopping Centre after being named advertising agency-of-record for the regional shopping centre. Padulo was awarded the account from a shortlist of three unnamed agencies. The integrated communications company will be responsible for providing a full range of marketing services, including: television, print, direct marketing and promotions. According to Yorkdale, the shopping centre was looking for an agency with strategic thinking, exceptional creative and the flexibility to handle the broad range of work needed and Padulo "fit the bill". Yorkdale joins the client roster of Padulo which includes CIBC, Suzuki Canada, Ontario Government, Toronto Hydro and Simmons Canada Inc.