EDELMAN GETTING FIT WITH NEW ACCOUNT
By Adnews Staff
Edelman Public Relations of Toronto will be in tip top shape after being named public relations agency-of-record for ActFit.com Inc. of Toronto and Los Angeles. ActFit.com selected the Technology team of Edelman to work with the company's in-house marketing team to promote ActFit.com's new vertical portal Web site at <http://www.ActFit.com>. Edelman won the account following a review and competition with a number of unnamed agencies. ActFit.com COO Rodger Campbell said the practice distinguished itself with creative ideas based on how to build a Web-brand that will drive Internet traffic. Financial terms of the agreement were not disclosed.
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