COMPAQ CANADA WORKING NONSTOP
By Adnews Staff
Compaq Canada Inc. of Richmond Hill, Ontario has launched the company's most aggressive advertising campaign in its 15-year history. The national campaign, which broke on Wednesday, is designed to position the company as the country's leading computing solutions provider. The multi-media campaign features Compaq's NonStop ebusiness marketing strategy, which was introduced in April. The campaign kicked off in selected national and large regional newspapers and on Web search engine home pages. Radio and outdoor advertising will be introduced in the weeks to come as the campaign is expanded. As part of the campaign, customer testimonials will be added to the advertising creative. Advertising for Compaq is done by the company's agency-of-record Palmer Jarvis DDB. PR for Compaq is handled by Cohn & Wolfe of Toronto.