THE HOCKEY COMPANY SUITING UP MATS SUNDIN
By Adnews Staff
The Hockey Company of Westmount, Quebec has signed a three-year agreement with National Hockey League star Mats Sundin. Sundin, captain of Toronto's Maple Leafs, will play and promote the new CCM 1052 skates, HT500 helmet, gloves, sticks and protective equipment worldwide. Under the agreement, the company will feature Sundin in advertising and promotional CCM brand campaigns. A Sundin signature line of CCM youth protective equipment will also be launched. Advertising for the CCM brand is managed by Marketel of Montreal. PR for The Hockey Company is handled by Mastro Communications, Inc. of Warren, New Jersey.
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