SUZUKI CANADA ENGINEERED BEYOND BELIEF
By Adnews Staff
Suzuki Canada Inc. of Richmond Hill, Ontario is driving into the new millennium with a new corporate positioning. The company has parked its previous "All You Have To Do Is Drive One" positioning and replaced it with "Suzuki! Engineered Beyond Belief". The company's goal is to make a connection with consumers based on the fact that Suzuki automobiles are built better than they need to be. Seven new television commercials have been created that will roll out throughout the fall and winter to promote the company's new positioning. The television spots will be supported with new print creative. Additional product creative will follow for the Grand Vitara as well as the Esteem Sedan and Wagon. Advertising for Suzuki is done by Padulo Integrated Inc. of Toronto.