HARVEY'S SERVING IT JUST THE WAY YOU LIKE IT
By Adnews Staff
Harvey's is turning 40, and the Canadian national burger chain has created a new tagline as a gift to itself. The burger chain will begin serving its charbroiled burgers "Just the Way you Like it" on September 29. To celebrate its 40th anniversary and its new tagline, Harvey's is launching a new advertising campaign including television, radio and in-restaurant point-of-sale materials. English advertising for Harvey's is done by Ambrose Carr Linton Carroll of Toronto. French advertising is done by Martel et Compagnie Publicite of Montreal. Harvey's is part of the Cara Restaurant Group. PR for Cara is handled by Strategic Objectives of Toronto.
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