LOWE CONSUMER HEALTHCARE GOING DIRECT TO CONSUMER
By Adnews Staff
A joint venture between Lowe Healthcare Worldwide and Lowe & Partners, both of New York, has resulted in the new full-service agency Lowe Consumer Healthcare of New York. The new agency will focus on the area of direct-to-consumer marketing of prescription drugs and related medical and healthcare products. Jim Sandino, managing director of Lowe McAdams Direct, will head up the new unit as president. Lowe Consumer Healthcare launches with the Hoffman-La Roche Xenical account, an anti-obesity prescription drug that will be supported with a full-media national campaign as well as Nasonex, the Schering-Plough allergy medication.
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