NADBANK STUDY TO BE RELEASED
By Adnews Staff
Toronto-based Nadbank inc. (Newspaper Audience Databank) has announced its 1999 study will be released on October 29 following a delay in the release of the study originally scheduled for early October. The technical committee, who reviews the data to ensure accuracy and reliability prior to the release of each study, have completed their review. The independent consultants the technical committee retained to further review the results have also highlight some issues which the committee will review. Any changes to the design of the study will be completed for the 2000 study. The study will provide NADbank members with readership data for 60 daily newspapers in 40 markets. There are 14 new daily newspapers measured in the 1999 study including: National Post, The Guardian (Charlottetown) and Cape Breton Post.