FIDO BANKING ON NEW ENHANCEMENTS
By Adnews Staff
Microcell Solutions Inc. of Montreal has announced two new enhancements to its Fido PCS offer including a new price plan and the option to bank unused minutes. The new $20/200 plan offers 200 minutes for $20 a month, twice as many minutes as before. Fido customers currently on the old $20/100 plan will automatically be upgraded to the $20/200 plan. The Fido's bank of minutes allows customers on the $40/400 minutes plan or $100 for 1,000 minutes plan to bank their unused minutes and carry them over to the next month. To promote the new enhancements, a multi-media campaign breaking today will include television and newspaper advertising, a direct mail campaign and some local transit advertising in certain markets. The campaign is scheduled to run until early November. Fido service is offered throughout the company's digital PCS coverage area, serving 53 per cent of Canadians. Advertising for Microcell is done by BOS of Montreal. PR for Microcell is handled by Opsis Communications & Marketing of Montreal.