SWISS CHALET OFFERING TASTE OF LIFE
By Adnews Staff
Swiss Chalet, part of the CARA Restaurant Group based in Mississauga, Ontario, is getting ready to re-launch its new menu and has created a new advertising campaign to serve with it. "Our new campaign is a celebration of the active, upbeat attitudes of our guests and of our popular new menu, which features wraps, stir frys, fresh new salads and veggie cuisine," said Rose Santini, director of marketing, Swiss Chalet. The campaign, called "Life Should Taste as Good as Swiss Chalet", includes a 30-second television spot that will air throughout the Fall season and the new tagline appearing on billboards and on in-restaurant point-of-sale materials. Swiss Chalet has more than 170 restaurants across the country. Advertising for Swiss Chalet is done by Ambrose Carr Linton Carroll of Toronto. PR for Swiss Chalet is handled by Strategic Objectives of Toronto.