SECOND CUP SERVING BREAKFAST LATTE
By Adnews Staff
Toronto-based Second Cup has added a new beverage to its menu, a Energy Latte Breakfast Alternative beverage. To promote the new drink, Second Cup launched a 3 day promotion including national and local newspaper and radio advertising as well as hosted an Energy Latte Day at its 400 locations across Canada. Customers were offered a free 12 oz. Energy Latte Breakfast Alternative to sample which features a mix of milk protein, vitamins, calcium and iron. Advertising for the national launch of the Energy Latte was done by Ammirati Puris Lintas of Toronto. PR for the launch of the new Latte is being handled by Shandwick Canada of Toronto.
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